Telegram Marketing Company, Not Everyone Knows That You Can!

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Telegram is a WhatsApp instant messaging app, but it is also much more. It is a valuable tool allied to your business and we now explain to you how you can try your hand at business marketing Telegram. Consider that, data for August 2019 in hand, users registered for this service have reached 9 million and are on the rise. In this discrete catchment area there will surely also be your customers!

Telegram marketing company invites people to stay connected with you

Groups and super groups are very useful tools of dialogue also in the business field. Their professional use will allow you to always have an open window on the needs and problems of your target audience. Moreover, something almost unique, the super groups on Telegram can hold up to 200 thousand people! You can use the super group for a two-way exchange and always have a direct line with your historical customers, as long as they are registered for the service. This will guarantee them good after-sales support and customer care.

In summary you can:

  • Create a group by entering up to 200 people
  • Create a geolocalized group (very useful for local micro and mini businesses)
  • Create a super group (or transit in a super group) if you have up to 200 thousand contacts (at the time of writing, because the limit can be changed by the app's developers).

Groups and super groups can be both public and private. In the first case, anyone can find you on Telegram by doing a search (by nickname or by keyword), while if you decide to create a private group nobody can find you "from outside". You, the administrator, send an invitation link to the contacts you have selected. So it can be a real club for your target! And for you? Well, you can launch into what is now called conversational marketing and gather useful information for your business.

Do you want to communicate in broadcast mode? Open a channel

You can consider marketing on Telegram as an alternative to the classic newsletter. Not that you need to replace it, but you know you also have this second chance to take advantage of. Such as? Opening a one-to-many channel. All the people that are connected to Telegram and that you have in the database as customers or as simple contacts in target, can be reached by your business communications. Do you make a promotion? Do you organize a special sale? Launch a new product? Let it known around!

A Telegram channel, in addition to being completely free, allows you to communicate with your audience practically in broadcast mode, without the recipients interfering with reply messages, as is the case for normal chats (and even in super groups).

Go ahead and then use it (but always with due moderation, as it is always push notifications) to replace or support traditional newsletters, or as a valid help to know the opinion of your target. On the channel, in fact, you can launch small polls, multiple-response surveys, exploiting the functionality of the bots. Bots are extensions that allow you to format the message differently (compared to the standard chat text only) and that you can add to your channel for free to use it. There are many tutorials online which clearly explain how.

On the Telegram channel you can add a practically unlimited number of users and send - always completely free of charge - every type of message in each format, since the app supports them all.

Want to know the flagship of one of the latest updates? If a message you sent contains an error or you are not convinced of the content, you have the option to change it up to 48 hours after sending. Brilliant, isn't it? We would say a very good business marketing tool.

Telegram marketing company, exploits the power of bots to facilitate the purchase

Telegram bots are obviously not relegated to the role of simple "text formatters". Being Artificial Intelligence, they can be easily set up to manage your automated chats and support the sales process. Ever heard of chatbot? You can also have them using Telegram. For promotional purposes, it also considers the importance of the bots that send Alert to the customer, informing them of the upcoming news or on a topic of (his) particular interest.

The data also seem to speak clearly: "The brands where chat bots have already been integrated into the digital marketing strategy report a 30% increase in the efficiency levels of support services" (Source: Medialabs). So what are you waiting for to integrate your chatbot perhaps through Telegram?

Bots are very useful for those who do business marketing because they allow the end customer to offer many additional features without spending large amounts of money (indeed!). You can use bots for:

  • Track the shipment of an online purchase (TrackBot)
  • Know the currency exchange rate in real time
  • Know the Amazon prices and the products on offer day by day

And so on. If you do not want to take advantage of an existing bot, you can have it created ad hoc or create it yourself through the wizard on BotFather.

You can consider marketing on Telegram as an alternative to the classic newsletter. Not that you need to replace it, but you know you also have this second chance to take advantage of. Such as? Opening a one-to-many channel. All the people that are connected to Telegram and that you have in the database as customers or as simple contacts in target, can be reached by your business communications. Do you make a promotion for your Wikipedia page writing? Do you organize a special sale? Launch a new product? Let it known around!


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